Amp'd www.ampd.com 
and Obopay First to Launch Mobile Payments Service That Changes the Way Consumers Get, Send, and Spend Money
REDWOOD CITY, Calif., Oct. 18 (www.AllPayCards.com) -- Obopay, the first comprehensive mobile payment service in the U.S., will go live on all Amp'd Mobile devices today to effectively deliver the first operator-supported mobile payments service in the U.S.
"Mobile payments has long been the next big thing in mobile, and now it's finally here for busy consumers who are always on the go," said Carol Realini, CEO and founder of Obopay. "With Obopay on Amp'd, mobile consumers can use their money in many powerful new ways, whether it's instantly paying or getting money from a friend, parents quickly sending their kids money when they need it most, or buying goods and services at virtually any retail outlet in the U.S."
The Obopay on Amp'd service, the first of its kind, is the easiest and most secure way for consumers to get, send and spend money directly from their mobile phone to anyone, anywhere, anytime. As part of the service, Amp'd Mobile device users will be able to send money to any mobile phone number and instantly receive money from any Obopay user. The service also comes with an Obopay companion prepaid debit MasterCard that lets users conduct retail transactions at more than 5.5 million retail locations and 396,000 ATMs in the U.S. using their Obopay account funds. With Obopay's account management features, users can also refer friends, check balances, get money owed from other mobile users, and view transaction histories -- all from a user-friendly mobile application residing on the device.
"The launch of the Obopay mobile payments service represents what our customers are looking for when they sign up with Amp'd -- cutting edge technology and applications that power their mobile lifestyle," said Peter Adderton, CEO of Amp'd Mobile. "We're excited to be the first mobile network to deliver this valuable service."
As a part of a comprehensive co-marketing initiative, Amp'd will feature Obopay's mobile payments service on their home page where Web site visitors can click on a link to sign up and receive a $25 bonus in their newly created Obopay account.
To learn more about the Obopay service and subscribe to Amp'd Mobile, visit http://www.ampd.com/obopay .
About Obopay
Obopay is the first complete mobile payment service in the U.S. that instantly lets consumers get, send and spend money directly from their mobile phones to anyone, anywhere, anytime. The Obopay management team is comprised of former executives from Visa International, Microsoft, Yahoo, Expedia, AT&T Wireless, Western Union, First Data Corporation, Norwest Bank and Chordiant Software. Obopay was founded in 2005 and is based in Redwood City, Calif. For more information, please visit http://www.obopay.com .
About Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only third generation (3G) carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and 3G technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com
Obopay Media Contacts:
Steve Propper
MSR Communications
415-989-9000
steve@msrcommunications.com
Amp'd Mobile Media Contacts:
Debra Benson / Kelvin Liu
mPRm Public Relations
323-933-3399
dbenson@mprm.com / kliu@mprm.com
